Website Copy
Landing Page - Westons Cider Giveaway
Landing Page designed for a Picnic Giveaway with Westons Cider and Camperdown Lane. The page was created to compel Westons Cider lovers to embrace the great outdoors and enjoy National Picnic Month with a selection of products and picnic items. The secondary objective was to collect email details from this audience to send them key promotions.
The landing page is written with a friendly, upbeat tone of voice that is in keeping with the Westons brand. The copy is clear and succinct, providing just the right amount of urgency. All the information about the giveaway is also provided so readers are fully aware of what they can expect to win from this picnic giveaway.
Created with Seed Group
About Us Page - Pain Talk
Pain Talk is a website designed to help provide individuals with pain management techniques and advice from fully vetted sources. The main aim was to fill the information gap on pain management and techniques. They aim to dispel theories and provide current information with content that is fully vetted by medical professionals.
Pain Talk wanted to rewrite their About Us page on their website so it was less heavy on scientific terms and jargon and more in line with their friendly, helpful tone. They wanted to make medical advice more accessible to individuals in need and provide information about their content, their mission and the medical professionals they work with. I rewrote this page keeping the target audience in mind, focussing on their (for lack of a better term) ‘pain points’ and explaining how Pain Talk can help them through their pain management journey. I also provided insight into the medical professionals and their backgrounds to give further reassurance to the reader that the organisation IS, in fact, there to help them with only the most up-to-date and verified content and resources.
SPEC- Landing Page for Uber Eats Restaurants
This speculative project was to create a web landing page for restaurants to partner with Uber Eats. These restaurant owners are interested yet skeptical to work with third party delivery. The aim of this page was to provide them with more information about the benefits of partnering with Uber Eats (up to 60% increase in profits, new customer base). It gives them the option to sign up instantly or to speak to a member of their support team. The tone is informative, helpful and casual.
The landing page is simple yet effective. With a punchy headline that clearly states the benefit to the owner and a form to sign up instantly. The design and copy are minimal- with focus on the benefits and ease of signing up to partner with Uber Eats. There is also a secondary emphasis on talking to an expert on the support team- in case they were still unsure or wanted their questions answered.
Design by: Eugenia Matsukevich
Homepage Copy Rewrite- Ruth Gaunt VA
Ruth is a Virtual Assistant who is great at what she does- however she couldn’t really bring herself to describe it in a compelling way. She came to me to rewrite her homepage copy so she could feel more confident with about directing potential clients there. She wanted emphasis on her creative design background, keeping her friendly, informative tone.
For Ruth’s homepage, I reworked the entire flow of the website copy. The copy was directly speaking to her target audience. With an emphasis on her creative design and organisational skills, we kept touches of her personality and a casual yet informative tone of voice. I also created a USP to show prospective clients why Ruth’s background, knowledge and skills makes her the best person for their business’ needs.
About Us Page- Tonik Skincare
Worked with Tonik skincare founder to create their About us page. The skincare range is designed for women aged 40-65. The founder was keen to highlight few major defining features such as natural ingredients, designed for mature skin, no animal testing and suitable for vegans. He also wanted to distinguish his skincare line from mainstream products in this page.
Every single page is an opportunity to provide solutions to your clients! Using a tone that was both casual yet luxurious, I highlighted how this skincare line was different from most products sold by large skincare companies. I created this About Us page taking each feature and turning it into a benefit for the target audience. By honing in on their pain points, I delivered an About Us page with a solution- a range of skincare products designed keeping the target audience in mind.
SPEC- Landing Page Cheetos Giveaway
This speculative project was to create a web landing page for a Cheetos Giveaway in a college. The contest was designed to appeal to college/university students using a tone that was on brand i.e fun, bold, exciting, cheeky, promotional and urgent. The contest winner would get unlimited supply of Cheetos to last them through all their college years. It is designed to collect the emails of this key demographic to send them emails and promotions.
The landing page copy was fun and cheeky - playing to the target audience of college students. By using Cheetos’ famous mascot Chester and the relatable colour of Cheetos, the design is bright and on brand. It clearly states all the information required for entering the contest along with a secondary emphasis on the ‘Share’ buttons.
Design by: Eugenia Matsukevich
https://dribbble.com/eugeniamats
