The Inside Scoop

About Me

Over-caffeinated, food-obsessed wordsmith.

My two greatest joys in life are cooking and copywriting. And while they may seem different on the surface, I have found the creative process behind both to be quite similar.

Just like in preparing delicious dinners, copywriting too requires patience, skill and the perfect combination of ingredients. Well, delectable copywriting, anyway. It can be easy to grab a load of ingredients, mix things around and hope for the best. It’s a whole other ball game for it to actually taste good enough to leave them wanting more!

This is exactly why hiring a professional copywriter is so important to help your business grow. I use strategic, fresh copy to make your audience crave what’s on offer and keep them coming back for extra helpings!

My background in psychology and hospitality enables me to understand consumer behaviour (and satisfaction!) while bringing personality, flavour and creativity to the table. I create delicious copy then add that little something extra- like the sprinkles on your doughnut or the cherry on your sundae!

On a more personal note, I spend my free time reading, dancing, yearning for my cat’s affection and of course, cooking. I am also extremely passionate about music, politics, feminism and equal opportunities.

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