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SPEC- Rimmel TruYou Match Lipstick Magazine Ad
This speculative project was to create a magazine ad for Rimmel TruYou Match Lipstick (real company, fake product)
It was designed to appeal to women of ages 24-40 years who regularly buy health and beauty items from their local drugstore. They take a keen interest in makeup products and want to look their best- they enjoy shopping for products that help them achieve this. They are confident and like to use makeup to enhance their natural beauty. The Rimmel TruYou Match Lipstick is a new product that matches the wearer’s natural lip colour and enhances it with reflective pigments. It also hydrates to keep lips soft. The main objective of this ad is to get the reader to purchase the product.
Using a fun concept of a dating app ‘matching’ you with the right lipstick, it has great appeal especially to younger readers. The style is casual and fun. The features of this unique product are highlighted to really draw the reader in on the benefits of purchasing it.
Design by: Savannah Occhiogrosso
SPEC- Pure Impact Gym Direct Mail
This speculative project was to create a direct Mail piece for Pure Impact Gym (made up company and product)
It was designed to appeal to men and women aged 22-38 years who are active and fitness focussed. They have busy schedules and look for gyms with extended times that would suit their lifestyle and accommodate them. The main focus of this project was to get these individuals to come to the gym and use the free 3 day pass. The direct mail piece was to focus on features of the gym such as long opening hours, flexible training, 1-on-1 sessions. Ultimately, the business objective for this project is to increase the gym’s sales leads and, eventually, membership numbers.
Designed with an emphasis on the Free gym pass code, the tone of voice for this piece was exciting, urgent and promotional. Focussing on the features the gym offers i.e longer hours, flexible classes and training, the piece really speaks to the deeper benefits for the target audience to take advantage of the 3 day pass and ultimately join the gym. The copy, including a bold and eye-catching CTA, is clear, informative and promotional.
Design by: Savannah Occhiogrosso
